Cooking Logos for CityTV
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Logo for an upcoming cooking program, Santa Monica Family Favorites. Concept/Designer: Chris Cappilla Instr/Dir: Richard Khanbabians, AiCALA Dir… Read More
Logo for an upcoming cooking program, Santa Monica Family Favorites. Concept/Designer: Chris Cappilla Instr/Dir: Richard Khanbabians, AiCALA Direction: Robin Gee (Cable TV & Public Info Mgr of City TV) Client: CityTV of Santa Monica Read Less
Published:
The client was CityTV, which is the local cable station for the city of Santa Monica. They were asking for a logo for their upcoming cooking program, Santa Monica Family Favorites. I had the privilege in having my logo selected by the client.
 
 
Process
Working in a team, we had to do research on Santa Monica's demographics for CityTV's new cooking show. We also did research on color palettes and it's cooking show competitors, keeping in mind these are logos meant for TV/web. I had the honor in having my logo selected by the client and to be used on their upcoming cooking show, Santa Monica Family Favorites.
BW/Variation
Color Palette: The goal was to use warm, friendly, and “edible” tones that would help
to reinforce the show’s bright and friendly personality.
Typeface: Gill Sans can be a good display font showing boldness and legibility, 
making it perfect for television and for the personality of the show.
ROUGH DESIGNS THAT DIDN'T MAKE THE CUT
 
 
 




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