The client was CityTV, which is the local cable station for the city of Santa Monica. They were asking for a logo for their upcoming cooking program, Santa Monica Family Favorites. I had the privilege in having my logo selected by the client.
Working in a team, we had to do research on Santa Monica's demographics for CityTV's new cooking show. We also did research on color palettes and it's cooking show competitors, keeping in mind these are logos meant for TV/web. I had the honor in having my logo selected by the client and to be used on their upcoming cooking show, Santa Monica Family Favorites.