Cooking Logos for CityTV
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Logo for an upcoming cooking program, Santa Monica Family Favorites. Client: CityTV of Santa Monica Director: Robin Gee (Cable TV & Public Info … Read More
Logo for an upcoming cooking program, Santa Monica Family Favorites. Client: CityTV of Santa Monica Director: Robin Gee (Cable TV & Public Info Mgr of City TV) Instr/Dir: Richard Khanbabians, AiCALA Concept/Designer: Chris Cappilla Read Less
Published:
CityTV is a local cable station for the city of Santa Monica. They were asking for a logo for their upcoming cooking program, Santa Monica Family Favorites. Working in a team, we had to do research on Santa Monica's demographics. We also did research on the color palettes and it's cooking show competitors, keeping in mind these are logos meant for TV/web. I had the honor in having my logo selected by the client to be used for the upcoming cooking show.
 
Director: Robin Gee (Cable TV & Public Info Mgr of City TV)
Instr/Dir: Richard Khanbabians, AiCALA
Concept/Designer: Chris Cappilla
BW/Variation
Color Palette: The goal was to use warm, friendly, and “edible” tones that would help
to reinforce the show’s bright and friendly personality.
Typeface: Gill Sans can be a good display font showing boldness and legibility, 
making it perfect for television and for the personality of the show.
ROUGH DESIGNS THAT DIDN'T MAKE THE CUT
 
 
 




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