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School project. The task was choosing existing brand in New York city, and rebrand it. I picked up Cookbooks. It is a book store selling vintage… Read More
School project. The task was choosing existing brand in New York city, and rebrand it. I picked up Cookbooks. It is a book store selling vintage cookbooks, locates owner's home downstairs in Greenwich Village. Due to its specific store location, the store itself has very personal, intimate, and elegant. I redesigned store identity by using script logo, old recipe, and hand drawn illustration to deliver old-fashioned, warm, feminine, and quite feeling. Read Less
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Cookbooks
Rebranding a Bookstore
The Challenge: Rebrand an existing brand orstore in New York City.
Cookbooks is a book store whichsells vintage cookbooks, which is located downstairs in the owner’s home inGreenwich Village. Due to its specific location, the store itself has verypersonal and intimate atmosphere, like visiting grandma’s kitchen. I redesignedthe store’s identity to reflect traits, such as old-fashioned, warm, feminine,and serene.
Bookmark
Cookbook has heavy amount of information. I designed this bookmark to have a function that indicates the specific line by adding a bar which moves along from top to bottom.