• Cookbooks
    Rebranding a Bookstore
  • The Challenge: Rebrand an existing brand orstore in New York City.
    Cookbooks is a book store whichsells vintage cookbooks, which is located downstairs in the owner’s home inGreenwich Village. Due to its specific location, the store itself has verypersonal and intimate atmosphere, like visiting grandma’s kitchen. I redesignedthe store’s identity to reflect traits, such as old-fashioned, warm, feminine,and serene.
  • Bookmark
    Cookbook has heavy amount of information. I designed this bookmark to have a function that indicates the specific line by adding a bar which moves along from top to bottom.