Converse Relaunch
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About

In 2008, while being employed at Powerflasher, the team successfully set the stage for the Converse product range. From Chuck Taylor to Extension… Read More
In 2008, while being employed at Powerflasher, the team successfully set the stage for the Converse product range. From Chuck Taylor to Extensions and from athletic shoes to bags and clothing, the online presentation of the entire range is now more innovative and customer-friendly. The new website centres around a Flash-based showroom in which users can quickly locate a specific model or browse through the complete product line-up at their own pace using a product finder that takes their preferences into account. In addition to the fresh, brand-oriented design, the site usability has been improved to modern standards with a new navigation structure. Sadly parts were redesigned 2010 Read Less
Published:
Converse Relaunch

While beeing employed at Powerflasher we participated on


Project / Converse Relaunch
Client / Converse Germany
Agency / Powerflasher
Our Part / Conception, Art Direction & Design, Development
Awards / IF Communication Design Gold 2009, W3 Award, FWA, Davey Award 2008<
We love / the product finder in form of the Converse star, the history navigation, the numerous interactive features

In the year 2008, the Powerflasher team successfully set the stage for the Converse product range. From Chuck Taylor to Extensions and from athletic shoes to bags and clothing, the online presentation of the entire range is now more innovative and customer-friendly.

The new website centres around a Flash-based showroom in which users can quickly locate a specific model or browse through the complete product line-up at their own pace using a product finder that takes their preferences into account. In addition to the fresh, brand-oriented design, the site usability has been brought up to modern standards with a new navigation structure.

Website parts of the site were redesigned 2010