Add to Collection
About

About

Innovating the viewer experience for an entertainment brand Cox Communications, the third largest US cable company, wanted to create a more emot… Read More
Innovating the viewer experience for an entertainment brand Cox Communications, the third largest US cable company, wanted to create a more emotional connection to its residential customers. There was a desire to deliver a more engaging customer experience and a need to define its ultimate benefit and parameters as well as a name and identity for the offering. Lippincott was asked to be its partner in creating this truly revolutionary TV experience. Read Less
Published: