Recruitment campaign for the Continuon customer panel. Continuon, a Dutch energy transporter company for businesses, wanted to recruit costumers for their quality panel.
With no e-mail addresses or specific contact details we developed off-line send-a-friends. Letters describing in detail what the campaign was, were accompanied with two small cards that coincidental receiver could give to colleagues he or she thought would be interested in becoming a Continuon Quality Inspectors.
As an incentive everybody that registered would get a personalised OK stamp for at the office.