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Continuon Kwaliteitscontroleurs (Continuon Quality Inspectors) Recruitment campaign for the Continuon customer panel. Continuon, a Dutch energy t… Read More
Continuon Kwaliteitscontroleurs (Continuon Quality Inspectors) Recruitment campaign for the Continuon customer panel. Continuon, a Dutch energy transporter company for businesses, wanted to recruit costumers for their quality panel. Read Less
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Continuon Kwaliteitscontroleurs
(Continuon Quality Inspectors)
Recruitment campaign for the Continuon customer panel. Continuon, a Dutch energy transporter company for businesses, wanted to recruit costumers for their quality panel.

With no e-mail addresses or specific contact details we developed off-line send-a-friends. Letters describing in detail what the campaign was, were accompanied with two small cards that coincidental receiver could give to colleagues he or she thought would be interested in becoming a Continuon Quality Inspectors.
As an incentive everybody that registered would get a personalised OK stamp for at the office.