Content As A Means For Social Change

  • 2006
  • 26
  • 0
  • Content As A Means For Social Change
    Presenters: Biz Stone, CCO/Co-founder, The Obvious Corporation; Brian Sirgutz, SVP, Social Impact, AOL/Huffington Post, The Huffington Post
    Artist: Nora Herting
  • As social and Internet entrepreneurs search for ways to effect IRL social change by using online tools and platforms, the focus has been on social media. However, while social media has been the Internet's buzzword for some time now, research shows that content consumption actually represents 53% of all time spent online. Given that content takes up most consumers' time on the web, it's time to harness it as the most effective way to drive social change in the real world.