Connexxion is the largest public transport bus company in the Netherlands. And when they suddenly wanted to recruit over a hundred new busdrivers we knew we had to do more than simply put an ad in the newspapers. So we created a scene. A scene that depicted what would happen if the bus company was unable to recruit all those busdrivers. A scene you normally only see in countries like India. It attracted lot's of (free) publicity and the 100 busdrivers we were looking for.