Rebranding of Connecticut, the leading Italian factory of interior doors established in 1955.
The firm was the first company worldwide to manufacture synthetic resin and PVC interior doors, which were absolutely revolutionary for the times. Thanks to their characteristics and cost-effectiveness, these doors immediately became the ideal products for all civil and industrial purposes and for community facilities. From the 60's to date Connecticut has widened its range to include new door materials - PVC, aluminum and steel - and styles, covering all kinds of esthetic and functional requirements in every sector.
The rebranding process, which started in middle 2011, include the design of a new logo and corporate identity along with the art direction of catalogues and website.
Designed at Studio FM Milano 2011-2013
Connecticut project manager Alessandro Torriero / Photographer Giuseppe Brancato / Styling SP Studio Pepe Rendering Aiola / Website programming Zeppelin GmbH / Print AG Meroni, Seriline SNC / Texts Max Crotti
Typeface Stag Sans by Christian Schwartz / Paper Fedrigoni, Garda, Gmund
Thanks Barbara Meroni, AG Meroni / Simonluca Merlante, Zeppelin GmbH / Carlotta Berni, Gmund GmbH
Note Connecticut website programming still under development.
Photography and styling excerpts
Photography Giuseppe Brancato / Styling SP Studio Pepe / Thanks to Danese Milano, Luceplan
Language Italian only / Pages 88 / Format 200x297 mm
Paper Fedrigoni Saville Row Plain Dark Grey (screen printing) & Gardapat Kiara (six-color printing)
Programming Zeppelin GmbH
Still under development