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Rebranding of Connecticut, the leading Italian factory of interior doors established in 1955.
Rebranding of Connecticut, the leading Italian factory of interior doors established in 1955. 
The firm was the first company worldwide to manufacture synthetic resin and PVC interior doors, which were absolutely revolutionary for the times. Thanks to their characteristics and cost-effectiveness, these doors immediately became the ideal products for all civil and industrial purposes and for community facilities. From the 60's to date Connecticut has widened its range to include new door materials - PVC, aluminum and steel - and styles, covering all kinds of esthetic and functional requirements in every sector.
The rebranding process, which started in middle 2011, include the design of a new logo and corporate identity along with the art direction of catalogues and website.
Designed at Studio FM Milano  2011-2013
Connecticut project manager Alessandro Torriero / Photographer Giuseppe Brancato / Styling SP Studio Pepe Rendering Aiola / Website programming Zeppelin GmbH / Print AG Meroni, Seriline SNC / Texts Max Crotti
Typeface Stag Sans by Christian Schwartz / Paper Fedrigoni, Garda, Gmund
Thanks Barbara Meroni, AG Meroni / Simonluca Merlante, Zeppelin GmbH / Carlotta Berni, Gmund GmbH
Note Connecticut website programming still under development.
Logo redesign
Iconic elements maintained from the old logo
Custom typography based on Gotham capitals
New logo
Institutional colors
85x45 mm business card printed on LakePaper Extra Matt 350g / Silk-screened logo
A4 letter sheet printed on Gmund LakePaper Extra Matt 100g
Custom window-DL envelope printed on LakePaper Extra Matt 135g
75x90 mm sticker envelope printed on Fedrigoni Adhoc Arcoprint 80g
Photography and styling excerpts
Photography Giuseppe Brancato / Styling SP Studio Pepe / Thanks to Danese Milano, Luceplan
Rendering Aiola
Language Italian only / Pages 88 / Format 200x297 mm
Paper Fedrigoni Saville Row Plain Dark Grey (screen printing) & Gardapat Kiara (six-color printing)
Two-color screen print cover and back cover / 3278 M + Cool Gray 2 M 
Printing process
Programming  Zeppelin GmbH
Still under development
12 columns responsive grid