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Concept, copywriting & artwork by: Kaytie Gamble & Farah Mohiuddin. This ad campaign was created for the Congregation Ale House (CAH) in Long Be… Read More
Concept, copywriting & artwork by: Kaytie Gamble & Farah Mohiuddin. This ad campaign was created for the Congregation Ale House (CAH) in Long Beach, CA. After consuming many delicious beverages at the CAH, Farah and I decided it best to use the pub's Cathartic motif as our inspiration. We wrote lines that essentially turned actual prayers into booze-based rules to live by. We borrowed religious art from Illuminated Manuscripts and other ancient prints as our basis - illustrating the drinking behavior that is instilled in the new "prayer" lines. (student project) Read Less
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