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About

About

2013-2012 Concerts in the Park Marketing and Advertising.
Published:
Philadelphia Weekly's annual summer concert event for the month of August.
 
The 2012 campaign began with a revamp of the marketing and advertizing materials. The move from the Piazza in Northern Liberties to Rittenhouse Park in Center City presented an opportunity to rethink the branding. I decided to keep it fresh, colorful and fun to draw in our loyal participants and new high-end clientele.
 
The 2013 campaign accomidates new sponsors while maintaining the 2012 brand standards.
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Web Advertisments
Outdoor Banners for the Event
Flyer
Signage for the 3 night event
2012 Print Promotions