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The target was to create a package for something that can not be packaged or sold. For the conceptual design, I chose to create a Valor Elixir al… Read More
The target was to create a package for something that can not be packaged or sold. For the conceptual design, I chose to create a Valor Elixir also known as "Liquid Courage". Printing black on black is a daunting task for designers, which adds to the irony of the product not only for the designer, but for the consumer as well. The medieval inspired lettering and the dark feel of the overall design forces the consumer to have a small amount of courage prior to drinking the elixir. Read Less
Published:
Client: Persuasive Graphics
Date: December 2012
Brief: The target was to create a package for something that can not be packaged or sold. For the conceptual design, I chose to create a Valor Elixir also known as "Liquid Courage".  Printing black on black is a daunting task for designers, which adds to the irony of the product not only for the designer, but for the consumer as well. The medieval inspired lettering and the dark feel of the overall design forces the consumer to have a small amount of courage prior to drinking the elixir.