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For the Adidas FMF new shirt launch design proposal, Buffalo Collective generated the concept of the look & feel of the campaign to retail, POS (… Read More
For the Adidas FMF new shirt launch design proposal, Buffalo Collective generated the concept of the look & feel of the campaign to retail, POS (Point of sale) and ISC (in-store communications) Read Less
Published:
Con el corazón en un hilo…
 
Concept
 
We want to take the reference of titles achieved in the Olimpic Games and the "Esperanzas de Toulon" Tournament by the Sub Section 23;2 championships obtained by the Sub Selection 17, and the Gold Cup obtained by the Major Selection. Also, there are coming four important tournaments (Gold Cup, Confederations Cup, World Eliminatories and World Cup), therefore is vital to impulse and give a good vibe for our team to keep achieving titles and asist to it's sixth world cup to the string.
 
Teaser
 
"Con la mente puesta en Brasil… Los pies en la tierra… Los ojos en el balón… Los colores en la piel… La esperanza en una selección… Y el corazón en un hilo…"
 
ESTAMOS ATADOS POR LA PASIÓN
 

Launch
 
 
HILADOS POR LA PASIÓN / LOS HILOS QUE MUEVEN LAS FIBRAS DEL CORAZÓN
 
 
1 . Hi lados por la pasión
 
 
 
 
2. Con el corazón en un hilo
 
 
Retail
 
In-store communication
 
Box experience
 
 
Retail
 
In-store communication
TEAM CREDITS:
 
Desing: Los Tipitos, R2 Creativos, Eneltintero Comunicaciones.
Creative Direction: Cesar Rodriquez, Luis Garcia
Industria design: Daniel Varela, Javier Molinero, Luis Pamanes. 
Graphic desing: Alvaro Maldonado, Daniel Varela.