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We were asked to translate Primavera's Strategy Map, based on Kaplan and Norton's framework, into a more compelling and visually attractive piece… Read More
We were asked to translate Primavera's Strategy Map, based on Kaplan and Norton's framework, into a more compelling and visually attractive piece that would be used as a poster to be displayed in company's walls. The simple naïf design contrasts with the complexity of the management world wish is translated into simple and familiar schematics. Read Less
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Primavera's Strategy Map


We were asked to translate Primavera's Strategy Map, based on Kaplan and Norton's framework, into a more compelling and visually attractive piece that would be used as a poster to be displayed in company's walls.
         The simple naïf design contrasts with the complexity of the management world wish is translated into simple and familiar schematics.