Company Event Invitations
Invitations to a company event. The first print was a teaser, a 6-sided personalized print with 15 hints about which band would play at the upcoming event. The hints were song titles hidden in the various elements on the print, such as in the beer foam, keys, bowl, match box, QR code, business card etc.
The invitation itself was a 50x70 cm personalized poster. Each poster included a link and a QR code that lead to a personal website where the respondent could register for the event and also tell us how many of the hints from the teaser he/she found. The first person to register for the event and answer the question correctly, won a price.
At the event itself, each participant received a coaster with a QR code. Scanning the code would reveal if the person had won a gift card or not. Three coasters included winning QR codes.