The coupon was designed with an intention to include the target audience actively in the campaign. The plan was to give it out in the cases of spectacles through the opticians. The coupon has the name of the campaign on one side and the contact information of AIOS on the other.
The coupon is to be sent to the head office of AIOS by the person who gets it in order to avail a discount on the spectacles that he/she has bought. Along with the money, the person would also get a pledge form.
The motive behind this is to get people one step closer to pledging their eyes by getting the pledge form to them.