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Commune Union of Copper Basin is a governmental organisation clustering local district governments (gminy and solectwa) localized in the center o… Read More
Commune Union of Copper Basin is a governmental organisation clustering local district governments (gminy and solectwa) localized in the center of Lower Silesia Copper Basin, Poland. It associates 8 gmina’s and over 100 solectwa’s with almost 70 thousand people living on it’s territory. Organisational goal of alliance is close cooperation in range of life condition improvement, economics, agriculture, environment protection, sports, education and culture. Year 2012 is perceived as groundbraking turn in whole Union’s history. From that Year, facing new law established by Polish Parliament, new duties were transferred to public sector executives. Local district governments decided to cede duties of waste collection, management, transport and processing strictly to Commune Union. In order to expose the fundamental change in Union’s organisational goal and it’s profile, we were asked to build Union’s renewed logo, whole brand identity, website and print materials. Connected with wide educational campaign, informing about new way of thinking about waste management, it needed to be fresh and simple, relevant to new Union’s function and duties, reaching every citizen’s attention. New logo and brand identity needed to keep and represent heretofore symbolism of development in various social and industrial areas with references to close cooperation and unified character. Designing key visual we tried to find simple and flexible idea to be adaptable in many purposes like advertising, social campaigns, gadgets and other. Read Less
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