For Blue Diamond Club, Melbourne
Initially I made a poster up each month (eg 1st image) but as this was being printed at A0 it was (according to management) too costly.
So I worked out a system that had a cut out "window" into which each months line-up could be easily changed (eg images 2-4).
After establishing the poster material, I created "comp" cards and flyers that doubled as online posters (imgs 5 & 6).
I'm quite pleased with this set up. It was effective at reaching our target markets, and kept management happy with a massive reduction in cost.