Art Direction, Graphic Design
Ministry of Education, Science, Research and Sport of the Slovak Republic needed interesting concept to attract students from other European countries to come and study at Slovak technical universities. This project will be presented on their schools and on education expo’s.
Elegant, simple, in technical style with Slovak national colours, these were the key points for developing this concept. Technical element chosen for this project was dominant dark blue square network with squares in national colours on the left. Main theme, which occurs everywhere, is made of these colourful squares. The element of movement (Come and study) is visualized by direction arrows on the background to enhance dynamic energy of whole concept.