(October 2013) For our first event in our new Brownstone, we organized a "Pho Night." The popular vietnamese noodle soup was completely homemade and by the end of the night, not a single noodle was left uneaten.
In approaching the design, my first motive was to make sure passerbys new what "Pho" was. Visually, I drew inspiration from "Asian-style" smoke and created the rising steam coming out of the cartoon-esque bowl of noodles. Continuing with the comic book feel, I used WBXKomik as my font. As a Facebook marketing strategy, I thought it would be visually appealing and interesting to have customized profile pictures (low effort and high/positive returns) and so I ended up making different 13 versions. These were my favorite 4!