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After pitching a new tagline, this broad range of advertising and marketing executions helped to change the perception of what the Colorado Divis… Read More
After pitching a new tagline, this broad range of advertising and marketing executions helped to change the perception of what the Colorado Division of Wildlife is all about. Read Less
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The Colorado Division of Wildlife is not a bunch of death-crazed hunters. However, their advertising and marketing efforts weren't challenging that perception very effectively. Starting with a new tagline, this broad series of work spread the message about what they really do, shining a more positive light on the organization and helping to increase sales.