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The objective of this assignment was to promote a typeface. I chose the typeface Didot, which is characterized to be very western, high-end and … Read More
The objective of this assignment was to promote a typeface. I chose the typeface Didot, which is characterized to be very western, high-end and mechanical, and is often used in up market fashion brand promotions. The way I wanted to promote Didot was by showing its versatility by making it look very ethnic. My topic for this project was ‘Color Riot Enquiry’, where I speak about the cultural significances of various colors in India. I used two mediums for promotion: 1) Book 2) Poster Read Less
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Color Riot Enquiry
Typeface Promotion
The objective of this assignment was to promote a typeface.
I chose the typeface Didot, which is characterized to be very western, high-end and mechanical,
and is often used in up market fashion brand promotions.
The way I wanted to promote Didot was by showing its versatility by making it look very ethnic.

My topic for this project was ‘Color Riot Enquiry’, where I speak about the cultural significances
of various colors in India. I used two mediums for promotion:
1) Book  2) Poster
Few inside pages.
Poster