Sunne is a small city along the river Fryken and known for their beautiful nature. They are seen as a tourist town both in the summer and winter, also culture is a big part of the city. Sunne is also a leading edge entrepreneur city, where new ideas and business are born. The latter is what their new identity should reflect more. As well as still having the connection to their beautiful nature.
The result is a simple font based logotype, together with a turquoise color, that reflects seriousness, innovation, refreshment and safety. And at the same time you can see the colors of the landscape in it, blue like the river and green like the forest.