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Coke Ekocycle Will.i.am teamed up with Coca-Cola for a new global sustainability and recycling initiative called Ekocycle, a stand-alone brand d… Read More
Coke Ekocycle Will.i.am teamed up with Coca-Cola for a new global sustainability and recycling initiative called Ekocycle, a stand-alone brand designed to raise awareness and proceeds for environmentally friendly causes. Will.i.am and Coca-Cola also teamed up with New Era and Beats by Dre headphones for a series of exclusive products made partially from recycled materials, with Coca-Cola committing to donate a portion of its licensing profits from the products to charity. A film ( by Toby & Selena ) and a social platform promoted this campaign. ​ ​Ekocycle Role: UX Design | Interactive Art Direction ​Credits: W+K Amsterdam Read Less
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Coke Ekocycle
 
Will.i.am teamed up with Coca-Cola for a new global sustainability and recycling initiative called Ekocycle,
a stand-alone brand designed to raise awareness and proceeds for environmentally friendly causes. 
 
Will.i.am and Coca-Cola also teamed up with New Era and Beats by Dre headphones for a series of exclusive products made partially from recycled materials, with Coca-Cola committing to donate a portion of its licensing profits from the products to charity.
 
A film ( by Toby & Selena ) and a social platform promoted this campaign.

www.facebook.com/Ekocycle
 
Role: UX Design | Interactive Art Direction
Credits: W+K Amsterdam