Dave Frankel and Zipeng Zhu, designers.
Scher worked closely with CMG founder Charles S. Cohen on the development of the identity. In addition to film, Cohen is passionate about design: As part of Cohen Brothers Realty, he owns landmark design properties including the Decoration & Design Building in New York and the Pacific Design Center in Los Angeles.
The Cohen logotype is set in a custom typeface that complements the rectilinear nature of the identity. An animated version of the Cohen logo was developed for use as a bumper before films, and the Cohen “C” appears in DVD menus, advertising and other collateral.
Scher previously designed another “C” film identity—this one a circular “C”—for the Criterion Collection.