Add to Collection
Tools Used

Tools

About

About

We, in the Balkans tend to associate almost automatically coffee with the people of Turkey. Looking for an item I noticed the traditional Turkis… Read More
We, in the Balkans tend to associate almost automatically coffee with the people of Turkey. Looking for an item I noticed the traditional Turkish Fez (Fes in Romanian) in the form of a truncated cone which flipped will guide our mind to a cup of coffee. Read Less
Published:
Coffez
your daily dose
 
Identity proposal for a traditional Turkish coffeehouse chain.
 
We, in the Balkans tend to associate almost automatically coffee with the people of Turkey.

Looking for an item I noticed the traditional Turkish Fez (Fes in Romanian) in the form of a truncated cone which flipped will guide our mind to a cup of coffee.
Along with this unmistakable Turkish element, Turkish mustache is part of the image of this nation too.

Combining these two elements the graphic logo was born.

The name "Coffez" is easy to pronounce and remember regardless of language. Emphasise on "ff" from the middle cof-fez is visually symmetrical, which will lead us to Turkish Fez.
 
 
LOGOTYPE INSPIRATION