Brand & Identity
The Producers of Code approached us to create a new brand and identity for their show which has gone through a lot of changes over the past 12 months and they needed a new direction and a new look. We wanted to maintain the cultural elements and incorporate a modern look which was simple and effective. We created a monogram in a sporting style to be used on merchandise and to promote the show across a range of media. We also creating a brand guidelines publication with a pull out designer toolkit for a quick summary, t-shirts, business cards, stationary and a website to act as a learning hub for staff as they begin to apply their brand. The project was overseen by our Creative Director Jah Marsh who also handled all the design work. I am pleased to announce this project has been selected as a finalist in this years Best Awards held by The Designers Institute of New Zealand.