In 2012 McDonald’s introduced their idea of a perfect summer mash up:
A chocolate milk / milkshake hybrid called Cocio Summer Shake.
We were briefed to make a banner campaign. But challenged the client to go further than that
- and let users create their own “summer mash up” in the form of a musical track.
This allowed us to use the radio media in a different way - by making the airwaves
available for playing user generated content.
It also gave us the opportunity to make “Cocio Summer Shake” a social experience
rather than just another product promotion.
Media: Campaign site / Radio / Outdoor