Cocio Summer Shake Up! from McDonald's
14262
713
28
Add to Collection
Tools Used
About

About

In 2012 McDonald’s introduced their idea of a perfect summer mash up: A chocolate milk / milkshake hybrid called Cocio Summer Shake. We were bri… Read More
In 2012 McDonald’s introduced their idea of a perfect summer mash up: A chocolate milk / milkshake hybrid called Cocio Summer Shake. We were briefed to make a banner campaign. But challenged the client to go further than that - and let users create their own “summer mash up” in the form of a musical track. This allowed us to use the radio media in a different way - by making the airwaves available for playing user generated content. It also gave us the opportunity to make “Cocio Summer Shake” a social experience rather than just another product promotion. Media: Campaign site / Radio / Outdoor. Credits: Concept: Simon Naver / Caspar Bock Art direction, interaction & webdesign: Jacob Grubbe / Simon Naver Motion design: Jacob Grubbe Development: Palle Aufeldt Music: Anyines Project management: Madeleine Næsborg Read Less
Published:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In 2012 McDonald’s introduced their idea of a perfect summer mash up:
A chocolate milk / milkshake hybrid called Cocio Summer Shake.

We were briefed to make a banner campaign. But challenged the client to go further than that
- and let users create their own “summer mash up” in the form of a musical track.
This allowed us to use the radio media in a different way - by making the airwaves 
available for playing user generated content. 

It also gave us the opportunity to make “Cocio Summer Shake” a social experience 
rather than just another product promotion.

Media: Campaign site / Radio / Outdoor
 
 
Concept: Simon Naver / Caspar Bock
Art direction, interaction & webdesign: Jacob Grubbe / Simon Naver
Motion design: Jacob Grubbe
Development: Palle Aufeldt
Music: Anyines
Project management: Madeleine Næsborg