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For the launch of Coca-Cola Zero we created an identity and visual language designed to be applied internationally across a limitless number of p… Read More
For the launch of Coca-Cola Zero we created an identity and visual language designed to be applied internationally across a limitless number of packaging, advertising, outdoor and web applications. The outcome was a chilled out world suited to appeal to a masculine audience looking for an alternative diet drink. – Agency: BIG (Brand Integration Group, Ogilvy & Mather) Executive Creative Director: Brian Collins Creative Director: Barry Deck Design: Christian Cervantes Illustration: Christian Cervantes, I Love Dust Read Less
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