Job Description: Coca Cola & Tusenfryd (Norways biggest amusement park) wanted a new vending machine design that said Tusenfryd just as much as Coca Cola. The vending machines they had before was the usual red with the huge coca cola logo.
I combined typical attractions on Tusenfryd with the typical coce bottle. I initially wanted one design for each attraction, but budget and time allowed only one for now. I focused then on Tusenfryds signature attraction, a wooden roller coaster called the Thundercoaster.
Sales increased by 20%. No matter what ...It all boils down to how effective the design is.