M&C Saatchi in London asked me to shoot this campaign for Coca-Cola earlier this year.
We wanted to highlight the individual personalities and the bravery of each of the competitors.
There was a great energy on the day in the studio, it's one of the most enjoyable shoots I've ever had.
The images are to be used globally on these posters and there's a digital ad on the iconic
Picadilly circus display in central London.