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OBJECTIVE: Outdoor launch of Coke Mini Cans. HOW IT WAS ACHIEVED: There was a certain quirkiness to the mini cans, and we decided to extend that… Read More
OBJECTIVE: Outdoor launch of Coke Mini Cans. HOW IT WAS ACHIEVED: There was a certain quirkiness to the mini cans, and we decided to extend that quirkiness to the outdoor. Coke is a larger than life brand. It needs to be something special. The pieces were painfully put together, using every detail from the regular sized billboards and bus shelters. These were then placed in locations where you would expect to see a typical billboard or bus stop, only what you saw was a mini-me version. Read Less
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