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The Coca-Cola Poster was a design exercise on which I have worked with Petar Pavlov – a former design student of mine from the Accademia Italiana… Read More
The Coca-Cola Poster was a design exercise on which I have worked with Petar Pavlov – a former design student of mine from the Accademia Italiana. Currently Petar is based at the McCann-Erickson advertising agency and Coca-Cola is one of their clients. The idea of the exercise was the following: to create a poster for Coca-Cola that would be also applicable as a billboard. No images should be used, and the essence of the drink should be captured only with an abstract illustration, reinforced with the recognizable typeface of Coca-Cola. Besides the logo, the most recognizable elements about Coca-Cola are the colour red, which is used on the label, and the dark brownish/black colour of the drink itself. As Coke is carbonated drink, the fizz is unavoidable, and thus is the sparkling feature of the bubbles. The poster became a blend of all these elements in a very simple solution that almost resembles a magnified look inside the bottle. Its seemingly simple look actually represents a careful compositional balance between the components, creating not only a horizontal perspective, but a depth as well. In the final solution, the always-present danger of becoming dreary and monotonous when following the principle of “less is more” has been avoided, and the result become an engaging graphic proposal. Read Less
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