• MTV conceived a series of 6 club tours themed to their different channels: MTV Rocks, MTV Dance, MTV Hits and MTV Base alongside MTV Freshers and MTV Re-Freshers. 
     
    Having first created the 'club' logo to sit alongside existing MTV branding, they asked us to create the artwork for each night. We devised a concept for each of the channel/tours before art directing a photoshoot from which the final branding was developed to be applied across various online and print advertising. Images for MTV Hits and MTV Freshers Tours have been used to great effect already, with the remainder to be revealed for tours in 2014, with layered artwork files provided for the client to insert individual event information.