The goal of this project was to create a branch of the Tribeca Film Festival that went on a three city tour within America. The name "Close Up" refers to both the camera action, as well as giving emphasis to something otherwise sort of pushed away. In this sense, the cities are being spotlighted as tour stops. (The mark also harkens to the idea of pinch zooming to make it feel more modern.) Speaking of, In addition to the three stops, a web presence was required, including mobile and browser translations. This project was created conceptually in about three days, but executed over the span of two weeks, so there is definitely more that could be added.