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Branding & Advertising project for an infertility treatment center located in Monterrey, México.
Clinica Vida Fértil is a medical center specialized in the treatment of infertility, aiding couples to become pregnant and have a child. 
Given the nature and sensitivity of the subject, for the brand development we had a goal in mind, to create a bond between the couple and the center through the creation of a unique graphic language that emphasizes cordiality, honesty, empathy and comfort. 
The solution rises from this premise drawing the specialist closer the patients, bringing them hope and a solution to their circumstance.