Be Beautiful
Creative direction, brand and packaging design for South African retailer Clicks.
Creative direction, brand and packaging design for South African retailer Clicks.
Branding for the Be Beautiful range is constructed solely through the use of typography. A capped serif font with the initial letter form of each word raised created a significant impact. This is complemented well by a gold backdrop that confidently balances swirling floral silhouette images. Eight individual gifting options were developed, appealing to a diversity of women. The range was sold exclusively through Clicks pharmacy.
