Click Estúdio is a brazilian photography studio with over 30 years of experience. To celebrate its third decade, members of the studio invited me to restructure its brand. A great challenge.
How to avoid the clichés used in this segment brands? Shutters, flashes, cameras… none of this would be good enough to represent the Click. So I thought reversed: how the work of a photographer can be exalted?
Nothing better to represent a studio image than a frame. But an amazing frame, which can be multiple. For the Click Estúdio, each photo is unique, and your brand should also be. Different clients need different clicks…
So was born the logo. A brand, a frame. And to each one, a different studio, full of possibilities. With every click, a new story.
Published in: Branding Elements - Volume 3, 2014, Taschen, SendPoints.