Clarity at HealthWay is a solid and professional aesthetic clinic that lacks the massive budget of giant brands in its category. In order to create awareness and drive foot traffic into the clinic, we decided to take a simple yet striking approach. We took common, unremarkable women’s names and turned them into works of art. These posters showed how Clarity can transform even the plainest of Janes and ugly Betties into extraordinary beauties. The posters were placed around Shangri-La Plaza Mall from July to September and resulted in an increase of daily walk-ins by 10% and website hits by 15%.