Clariant AG Brandloop
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CLARIANT REBRANDING client. clariant ag agency. mutabor medium. identity, integrated Clariant, a global leader in the specialist chemicals field… Read More
CLARIANT REBRANDING client. clariant ag agency. mutabor medium. identity, integrated Clariant, a global leader in the specialist chemicals field and headquartered in Switzerland, is relaunching its brand image. Mutabor is responsible for the development and realization of the company’s global relaunch. The agency used a holistically-controlled, cross-disciplinary strategy and design process to develop an integrated brand image that underlines Clariant’s long-term vision: to become the global leader in the specialist chemicals field – innovative, highly competitive and with above-average added value for the environment and for society as a whole. As well as developing and realizing the brand presence, Mutabor was also responsible for the strategic conception of the relaunch as lead agency. In the strategy and consulting unit Mutabor red, the brand’s identity was developed and prepared for translation into the thematic areas by the Mutabor units white, black and silver. executive creative director. heinrich paravicini creative director. identity. sven ritterhoff creative director. space. axel domke creative director. film. motion. alexander hanowski art-director. tillmann beuscher, steffen granz, antje adamovsky design. animation. myrna kinnmann, dominik esser, charlotte jaus client service director. andreas koch, kathrin diekmann client service manager. birte schumacher, inken jäcke, beate jaska media planning. xl video, hamburg exhibition contractor. metron post-production. sehsucht, hamburg music. sounddesign. supreme music, hamburg Read Less
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