A complete identity system was developed based on my chosen city from the book “Invisible Cities” by Italo Calvino. This was a semester long project for the Typography 02 class in the Graduate Communications Design program at Pratt Institute.
Through research, ideation and conceptualizing, I established the typefaces, colors, grid systems, textures, shapes and graphic elements as part of the city identity. This identity is transformative and adaptive. No static logo or mark was developed, but by unifying all elements the “feel” of Andria becomes realized.
The system also included Voter Registration cards, Currency and a Calendar of Events.