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BRIEF We want to encourage people to use the public transportation of De Lijn and also to listen to RADIO 1. IDEA For every buy of a DeLijn t… Read More
BRIEF We want to encourage people to use the public transportation of De Lijn and also to listen to RADIO 1. IDEA For every buy of a DeLijn ticket, you get a free song download from RADIO 1. This way, you create yourself your City Soundtrack; the more you use the bus, the more songs you get to download. EXECUTION We launch a viral movie that describes the experience you can get with the City Soundtrack, showing how fun it can be to get around the city with De Lijn and RADIO 1. Read Less
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