School: Academy of Art University
Awards: Merit Award, One Show 2011 (print campaign)
Merit Award, One Show 2011 (online ad campaign)
City Harvest is a food rescue organization in NYC, dedicated to feeding hungry New Yorkers. We’ve taken a fun and interactive approach to get people involved by inviting them to solve puzzles with our print, play games with our iAd, and tag food pictures with friends on Facebook. These are three different campaigns, all working for the same goal.
Online Ad Campaign:
The Hunger Games iAd is an innovative way of getting the serious message of hunger in NYC across. Users will play as Mario, Pacman, and Snake only to discover alarming facts that affect so many hungry New Yorkers every day.
Food Tag is a grassroots approach at raising awareness and involvement for City Harvest through the use of social media. People simply participate by tagging their friend’s food pictures on Facebook in the fight against hunger in NYC.