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About

From our archive. "Eat Me" and "Kick Me" buildings were created by mixing 3D and photographic material. Shot by Jaap Vliegenthart, CGI and postpr… Read More
From our archive. "Eat Me" and "Kick Me" buildings were created by mixing 3D and photographic material. Shot by Jaap Vliegenthart, CGI and postproduction done by Luminous Creative Imaging. Read Less
Published:
 
CGI and postproduction: Luminous Creative IImaging / Postworks Imaging
Photography and creative direction: by Jaap Vliegenthart
Agency: EuroRSCG Amsterdam
 
This project was created as a promotional campaign for the Citroen C2. Both “Eat Me” and “Kick Me” were shot in Chicago from a helicopter. Later on the word size and shape were decided upon with the help of 3D, which later on were covered with photographic textures, thus creating the different buildings. Lots of space had to be created and many existing buildings moved to allow the Eat Me and Kick Me buildings to be placed.
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3D-view
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3D view
Making of the "Eat Me" visual

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