Circuit City HTIB product copy template

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  • ┬áThis is the product copy template for HTIB (Home Theater in a Box), which I devised while working for Circuit City Stores. The purpose of this template was to give new writers an accessible, easy-to-follow outline for any HTIB copy they would have to tackle, particularly if they weren't but so tech-savvy. It is also written with the casual web customer in mind, spelling things out in as clear terms as possible.