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About

About

We received a work in progress logo and a thirty second TV demo, and turned it into an online brand. By rallying around central themes we combine… Read More
We received a work in progress logo and a thirty second TV demo, and turned it into an online brand. By rallying around central themes we combined core stylistic elements and brought them to life across Web and mobile platforms. Myself, Daniel Holmes, and RJ Dugan contributed to the design on the project through, Roundarch. I've included some of our exploratory work including framework concepts and attribute boards. Read Less
Published:
Cinemax.com
Digital Rebranding
We received a logo and thirty second TV spot and turned it into a digital brand.  Grit, adrenaline, and a little bit of a sultry feel helps meet the mood of action movie junkies and after dark aficionados.  We needed to define a flexible enough system to fit within their existing workflow and customize dynamic page templates so the site always feels fresh.  I've included some of our exploratorations to show how we worked our way toward a final design by going through iterations of mood boards and slowly refining a final design system.