The brief was to create a new creative idea for the product Cillit Bang to promote it effectively on the web through a banner campaign. The product is targeted to young families, and hopes to provide a degreaser effective and easy to use. The brand wants to put itself in an ironic, funny and unconventional compared to competitors.
Keywords: cleaning, ironic, funny, irreverent, unconventional, extreme, powerful, comfortable, practical, fast
Target: young couples / families 25-40 years