Chulalongkorn Business School (CBS)
Chulalongkorn is the oldest and one of the best university in Bangkok, Thailand.
It's main emblem called "Pra kiao" a Thai style coronet, which used in a uniform, a formal letter,
transcript and etc.
This work is a conceptual re-branding for Chulalongkorn Business School, which used to
call Faculty of Commerce and Accountancy. The brief is to re-design the brand to make it more
international but still keep the old traditional identity. Tha mandatories for the logo are
1. Use signature blue color of the faculty as a main color.
2. Use "Pra kiao" emblem in a logo.
3. Represent a faculty name by using an abbreviation "CBS".
4. Create a signature icon for the faculty