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Challenge: Assess the brand’s strengths and provide a cohesive, synergistic global expression, taking into consideration local nuances and specif… Read More
Challenge: Assess the brand’s strengths and provide a cohesive, synergistic global expression, taking into consideration local nuances and specific sub-brand messages. Solution: Identified a creative communications platform to reinforce Christie’s global experience as the world’s leading auction house and extended this idea to various global applications. Results: Demonstrated Christie’s intimate understanding of its client relationships within the art world via a confident and expressive tonality. Standout work included a local Parisian advertising campaign and invitations for the 2008 Fashion Week event and the 2011 Elizabeth Taylor Collection Sale. Read Less
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