Add to Collection
Tools Used
About

About

Choices - student recruitment campaign.
Published:
Choices
Student recruitment campaign
This multi-channel campaign used a custom built mini-website as its hubwith press and radio ads, press releases, direct mail and events all drivingtraffic towards it. Aimed at informing potential students of the choice ofcourses on offer and getting them to enrol this three month campaign resultedin an audience reach of 1.75m and a 90% enrolment on all courses.