The brief was to develop a unique direct mail going out to the clients and relations of the advertising bureau 'Brandhouse'. The packaging should communicate one of the core client strategic tools used at Brandhouse 'The archetypes': The luxurious chocolate box holds the twelve archetypes, each with a unique flavor and packaging look.
These are the twelve archetypes: The Wise Man, The King, The Hero, The Lover, The Honest, The Caring, The Entertainer, The Creator, The Rebel, The Adventurer, The Innocent, The Wizard.
2011 - Silver, Creative Circle Award, Design / Packaging / Food
2011 - Bronze, Direct Marketing Award - Attention category
Designed by Bessermachen